In today's world of solid online marketing, there are many ways to deliver your message, you can publish a press release, deploy blog and Facebook posts, Tweet to your heart's content, fashion infographics and even create short video productions for YouTube. One technique you might not have considered is the use of whiteboard animation.
Whiteboard animation is a short video in which the text is paired with simple animations to illustrate and enhance the audio message. This technique can be a very effective marketing tool if your goal is to attract more customers, informing the audience about a particular topic or increase your brand awareness. Here we will discover more about ways in which you can benefit from using an animated whiteboard for your business.
Unique brand recognition
Whiteboard animation is a unique, memorable way to get your message to your audience and increase your brand awareness. As whiteboard 'scribbling' videos are still a relatively new technique, the companies that make use of them automatically gain recognition within their markets over their competitors that may use more traditional video production.
A better understanding of ideas and complex messages
Whiteboard animation is the perfect tool if you need to deliver a set of complex ideas to your audience, whether they're potential customers, a group of employees or perhaps students, as they take advantage of the way our brains consume and digest information. They can help to improve learning and message retention.