A new product known as Facebook Chatbot was introduced in May this year by an Internet startup. It's a bot developed specifically to assist sales representatives. Designed by Google alumni, it makes it possible for sales agents to offer instant responses to customer queries via SMS. Unlike some existing bot programs, this bot has artificial intelligence (AI). It can analyze a variety of messages and automatically reply to customers with a personalized message.
This bot has the ability to handle multiple messages sent to it at one time. Simply put, it understands what's being asked and then can immediately formulate a response on its own, all in a highly-human manner. As you'll see, such automated bots are capable of practically revolutionizing online marketing, customer support, and sales as we know it. According to research firm Frost & Sullivan, it's estimated that more than half of all Internet users use a third-party company's product or program to send them messages on the Internet. This is where messenger bots come in.
If you have any doubt about Messenger Bot's capabilities, let us take a look at its customer service function. According to the creators of this bot, once a customer has purchased their product through Messenger Bot, it continues to provide them with "customized customer service on a continuous basis". That is pretty much an accurate statement. If one were to purchase something off the Internet and then use a "customized" service provider to respond to the order, this could be considered spam.
However, because it uses natural language processing, this chatbot actually provides valuable lead generation. In other words, instead of simply purchasing from a search engine or social media site, it connects the buyer to a real person, which creates a relationship. The best lead generation methods are often tied into social media and search engines, however. This is why the creators of Messenger Bot designed it with four major components. They included a personalization option, which ties in with the fact that it's made to be "more personalized" than most chat programs, it also allows for the "use of Bots", which allows customers to place preset messages on the Bot to be sent automatically. Finally, it allows the "automatic detection and sending of replies to specific conversations", which again ties in with the "customized customer service".
When using a bot, there are two major advantages. First, it is easier to engage potential subscribers. The automatic detection of subscriber information means subscribers won't have to manually enter their information, instead, the software will do it for them. This results in less time spent entering names and information, which can lead to better conversion rates.
Secondly, the customer service offered by a messenger bot far outweighs that offered by a chatbot. Most of the messages sent through Facebook Chatbot are "click-and-drag" affairs. Users often have to hover their cursor over a message to tell the bot what they want to say. When a user wants to say "hi", for example, they may need to click a button to tell the bot they want to say something, then drag their finger across the keyboard to tell the bot they want to send a message. This process can be frustrating for someone who is not fluent in English. With a messenger bot, users can simply send a message, wait for it to be responded to, then drag their finger across the keyboard to compose their next message.
Beyond this, there are several other advantages to using Messenger Bot for lead generation. One of the biggest advantages is that it is integrated with email marketing platforms. Unlike other chat bots, it is easy for marketers to use a bot to send emails to leads who have opted-in to receive emails from the marketer's list. With the wide variety of email marketing software available today, marketers are able to find and use Messenger Bot seamlessly with their other tools.
These are some of the reasons why many marketers like using Messenger Bot for lead generation. In general, these bots are able to provide a good amount of targeted traffic to a web page. If you are looking for a new way to generate traffic to your website or blog, or if you would like to build a solid relationship with your subscribers, it is worth trying out a Messenger Bot campaign.