Social Media Content Management: What Works for Each Channel

Social advertising is constantly evolving, which opens up new opportunities for traditional community management. While we still post relevant content that speaks to the company's audience and can reach specific users, we now have the ability to target those users and get some strong engagement metrics. 

Brands need to ensure that their social media content organization strategy is on point. What works for one platform might not work for another. It is crucial for brands to understand the benefits of each channel for their bottom line. 

Social Media Content Management

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Facebook

Facebook, with over 1 billion active users, is hard to ignore. We have seen a decline in organic reach for brand pages over the past months. However, this is not expected to change. Facebook remains an effective social network for businesses. You can get back to business by investing a small amount of advertising budget. Facebook is the best social network for most brands.

Your content strategy should include a matrix that identifies the needs of your audience. Also, make sure you include compelling imagery to support the text. While informational and promotional content is great, make sure you include industry-relevant news and other relevant content. This will ensure that users have easy-to-digest, shareable, relevant, and easily shared content.

Instagram

Instagram is a social media platform that allows users to share photos and videos. This is a great way to share your brand's experience with your target audience, whether it is through product imagery or office happenings. You’ll find this network less promotional than some others. The best brands keep their content strategy light and fun.

Social Media Content Management

With the right audience research, there are many social networks. You can choose the one that is best for you. Your social media marketing strategy should be cohesive to drive brand value. However, it is important that you consider each platform's user experience and adapt your content strategy accordingly.




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