Digital marketing refers to the promotion and advertising of businesses and brands via digital media channels. At the moment digital media includes websites, social media channels, radio, television and mobile, as well as traditional media like billboards or transit signs.
Digital marketing can be applied to any marketing media that is delivered electronically. There are still other forms of person to person (P2P), direct marketing and print advertising that fall outside the scope of digital marketing.
Marketing agencies, consumers and business owners are driving the shift to digital media. Digital marketing agencies are able to fulfill their dream of delivering quantifiable results due to the ever-increasing need for them.
Digital media such as websites, social media, and mobile advertising are much more easy to track than traditional media like print advertising.
Many forms of digital advertising can be very affordable for business owners. Engaging customers through social media and email marketing, as well as having a website presence, are all low-cost alternatives to direct mail and print advertising.
This digital channel is available for all businesses, regardless of their size. It helps to level the playing field for small and start-up businesses as well as independent consultants looking to expand their business.
Digital advertising is essential for consumers because of the rapid pace of modern life. Digital advertising is essential for consumers who are looking for goods or services.