A messenger bot is an automated piece of software that utilizes artificial intelligence (AI) to automatically chat with users. Simply put, these automated bots know what's being asked and then can form a quick response in a much more human manner than a human would be able to. As you'll see, automated robots have the ability to completely revolutionize the face of online marketing, customer service, and sales as we know it and possibly for the better. This is especially true when we talk about marketing, sales, customer service, and interacting with prospects and other website visitors. If you want to take advantage of this trend towards bot-driven solutions, then it's time that you got a Messenger Bot Solution.
To break down the use case of Messenger Bot, it's critical to first understand what these applications are all about. One of the first things we've mentioned is the fact that these automated Bots are capable of doing many tasks. They are used for tasks such as posting Facebook status updates, posting tweets, replying to requests, and connecting to other Facebook users via group conversations. In other words, bots allow their owners to effectively handle all aspects of online social interaction on their accounts. This includes everything from following Facebook friends to actually interacting with them through various apps and websites. So what does all this translate into in terms of business?
In order to understand how these chat application programs work, it helps to first think about the use cases of Facebook Messenger Bot and the similar Facebook Bot software designed for businesses. The two are essentially designed to make communicating with and among other Facebook users as easy as possible. For instance, by using Facebook Messenger Bots, businesses can make sales calls over the social media platform from virtually any location around the world. This provides a big boost to small businesses that lack the ability to spend time and money traveling within their own country or even across the globe. Such businesses can instead simply save that precious travel time for meeting with potential clients in real life.
In addition to making sales calls, businesses can also use these robots as part of their internal customer support systems. For example, Facebook Messenger Bot offers businesses access to their own live customer support team, which is available twenty-four hours a day, seven days a week. This gives smaller businesses the opportunity to contact potential and existing customers in ways that simply weren't practical or feasible before. Of course, the software designed to run these bots is not only capable of assisting in support operations, but it also has the capacity of learning from past interactions, so as well as providing helpful responses to questions and issues. In short, the Facebook Messenger Bot software designed to support businesses can be seamlessly integrated with artificial intelligence and personalization techniques to provide businesses with a full range of services, from live assistance to customer support to manage their own schedules.
However, one of the biggest draws to Messenger Bot is that it's actually been powered by four different chatbot platforms developed over the last few years. The four different platforms are named after their product categories are Facebook's On Seen, Twitter's Twellow, LinkedIn's Personal Information Manager (PIM), and Google's Google Wave. These four platforms each represent different parts of the larger data centers that power Facebook. Within these data centers, Messenger Bot lives while it tracks conversations taking place in real-time between users of Messenger. Based on the information it gathers, this Chat Bot empowers businesses to more effectively target their marketing efforts. For example, if a business has a logo that makes the product unique, the Facebook Messenger Bot will be able to track the conversations about this product type, identifying areas where there may be gaps in marketing.
As well as tracking conversations, Messenger Bot also uses its natural language understanding ability to determine what people are saying. If you're using the Facebook Messenger Bot to make a sale or simply to chat with friends, this capability will allow you to identify certain words or phrases which can often be associated with particular businesses. Using its technology known as "brain recognition", the Messenger Bot can recognize certain business-related terms such as "brick and mortar", "commerce", "shop", "commerce websites", and "product". If you're logged into a Twitter account, for example, the Messenger Bot will be able to recognize various phrases related to commerce, such as "commerce websites" or "brick and mortar". In addition, it will be able to identify specific brands, identifying those businesses through their logos, pictures, videos, etc.
This brings up an important point, namely, the Facebook Messenger Bots should never be confused with chatfuices. The Chatfuice software is separate from the Facebook chat bots, and they have completely different purposes. As discussed above, chatfuel is a kind of application that allows Facebook users to access information from their own computers, chatfuice on the other hand, is a kind of program which is installed on a user's computer, requiring the user to have a Facebook account in order to access it. Since these two different applications are not really intended to interact with each other, the fact that chatfuice is connected to Facebook could be considered as a bug (since it is not supposed to).
This may not be too big of a problem though, considering that there won't be many instances where the two bot programs will accidentally end up sharing the same conversations. What would be a bigger problem is if your campaign sequence utilizes both of these different applications. Say for example that you have a Facebook campaign that requires you to input "friends" in order to be able to follow up with them. Since the Facebook chatbot cannot distinguish between the various names of your friends, it might end up using the same name, every time you want it to. In order to prevent this from happening, you can set both of your bot applications to use the same name.