The success of social media marketing lies in the right mix of useful strategies. The wrong combination will only reduce traffic from targeted customers than interesting them.
If you design your social media strategy like social media optimization based on current trends, you can increase profit and use social networking sites effectively for marketing.
Here is a recent trend highlighted in an article published by Forbes based on the 2013 social media marketing industry report.
Low use of social bookmarking sites
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According to research reports, the use of social bookmarking sites has declined to 10 percent from 26 percent in 2011. This large decline clearly shows the fall of the bookmark site.
Although sites including Twitter, StumbleUpon, Reddit, and Pinterest are still popular in marketers, the majority of the sites (eg Digg, FriendFeed) are almost dying.
Therefore, this is not a good practice to believe in bookmarking sites blindly for marketing purposes in the current scenario. Instead, check the most popular sites and bookmark very carefully.
Decrease in the daily agreement site
Daily agreement features or only offerings of deals every day are considered as a powerful way to attract a large number of customers targeted at a time.
The research report said that around 80 percent of marketers were not interested in using the most popular daily deal sites including Groupon or social lives for their campaign in the near future.
Now people are more concentrating on a large number of returns they receive from their purchases from time to time. Therefore, it is recommended to use social networking sites for long-term marketing purposes than daily purposes.